Today I opened my annual greeting card that I received in the mail from the law offices of Holme, Roberts & Owen, LLP.   This year’s card was a 5 x 7 postcard sent in an envelope.  What I like about HRO’s card is that it features their logo, tagline, and lists their locations across the bottom - using a very minimalist approach to promoting their business.  The card instead is designed to highlight the company’s support of the Make-A-Wish Foundation and gives a brief two paragraph description of the nonprofit.  It then goes on to state,”Once again, in lieu of a traditional holiday greeting, HRO is very proud to support the Make-A-Wish Foundation on your behalf by adopting and granting the wish of a young girl.”  On the other side of the postcard is a photo and description of the girl they are supporting with details of her wish — to travel to Hawaii to see beaches, dolphins and volcanos.  The card itself has been designed to highlight the girl’s wish - barefeet in sand with a starfish on one side and a lei and sand along with her photo on the other side.  Very nicely done.  Maybe next year, your company could do something similar…??? 

For more information on Holme, Roberts & Owen’s community involvement, go to: http://www.hro.com/displayPage/472.